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Communication is a process or a way, by means of which various informations, news,  ideas and ,thoughts,entertainments and others which are exchangeable, can be shared or distributed between the two ends viz;’sender’s end’  ‘receiver’s end’. Sender initiates communication to render ‘message’to the receiver in acceptable form. In response to the sender’s message, the receiver reacts according to its needfulness or receiver’s perceptibility. Sometimes it happens so, that the acceptability of rendered message, depends upon the receiver’s education,society &culture even political-economic environment also. Any message can stimulate the human being, evolving  reaction within it. Reaction, as generated from the rendered message, may differ from one person  to another inequally according to individual perceptability.Because,every message does not come to be usefull to everyone uniformly. The acceptability of any  message mostly depending  upon its (message) usafullness or perceptibility of human being.. The message is digested by the consumers or the users(audience) in  different lavel and could be measured after following the outcome or feedback , as extracted from each consume, which varies usually, according to the important factors like education, political & socio-economic status, rite & culture,religion and standard of living etc.  Response to the  ‘rendered message’ naturally, differ person to person respect to the perceptibility achieved by each, that has been grown or  shaped in accordance with  the factors as mentioned above.   Thus ‘response’,that comes as  an outcome of the perceptibility,as  achieved through the  intake of ‘message’, may exist  in distinctive small groups  in that   process of communication.   The users of the ‘message’, are generally being influenced or motivated somehow and remain in different shapes  or forms in that part of communication, that  could be   segregated or shorted as well, according to  their characteristics or nature. Some could be ‘highly impressed’,some could be ‘moderate’,some could be’ against or opponent’ again some could also be ‘careless or passive’.because,each ‘message’ can generate ineual understandablity that varies  according to the  education ,culture and society-economic status  to which the users( (audiences)  are belonging to. The outcome   as extracted from  the different users of that part of the  communication , could never be identified uniformly, as if, the  sender of the message, might have an opportunity to chalk out a framework for involving consumers more , through the creation of  such ‘types of message’ further in future. Although, the importance or predominance of ‘message sometimes,, has been  experienced to be reflected, in different situation and climax that is prevailing on.The introduction of any sentence, that is produced or formed by the use of ‘choosy or selected’ words, could make the message , as  enrich as well as effective . Creating a message, is an art as well as a matter of competency or excellence. A sentence of few words, can stimulate a nation or a group or mass people of the society.-thatcan  inspire or encourage manyone towards achieving any desired target or goal. Only, who have access to such message. Take Gandhiji- “do or die”, take Stalin- “ power comes out from the barrel of the gun”. The lovers of democracy prefer to inculcate the famous line of Abraham Lincon on definning democracy as “Of the people,by the people and for the people”. All the messages above, are likely to be alive today still. A ‘message’ can impact a number of people largely, according to its appeal and convincing ability. Appeal and convincement both  infused in the ‘message’ as  produced by the addition of  ‘selected or choosy’ words,, that carries strength & conviction- can win the  wider acceptance from the larger part of consumers or users

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** Any ‘message’ can acts, as a ‘stimulant’ to the consumers or users of it. It calls its consumers or users  into participation with interactive parts. Message initiates a cultivation or nurture within the consumers for it. Thus  outcome from such message delivered to the receiver, is called  ‘feedback’,which could be considered as the result in the form of  success of the delivered message as conducted by the sender. Message, leaves a room for thinking about it, within the consumers’ mind at least. Message  impulses its consumers, to go on nurturing  it , that is depending upon its quality,transparency,fairness,that produces conviction within the consumers. How far the message has been digested by the consumers, stood  as an important factor to any successful sender.  The successfulness of any message, is always measured by its wider acceptance from the consumers in terms of feedback. Special care and attention would require, in preparing any message.Just, by writing few sentences or lines,can not make an effective message. By applying the ‘appropriate words’ in the sentences as to come as more meaningfully to the users as many as possible, could be certified as ‘good  message’. Such  message  bears the merit  as well as the competence  of the message creator or  writer. As every message, has its own reflex as to impact over the consumers,so message  creation on any fact or any matter ,as prepared by the different writers, usually can generate distinctive reflection in  the mind of same consumers of that part of the communication. The variation,generally occurs,due to the different meaning  as evolved from different messages as written by the different writers on the same fact. ..An event, that could be described in different ways–by expressing or reflecting different meaning to the  users–with the  introduction or application of  languages, as embeded by ‘choosy or selected’words –as to produce different within the users.It is observed,that  the quality and style of any content of message can develop readability ,comprehension, interests  and attention to any message, among the users or cosumers of that part of communication. In this regard, length and clarity or transparency,usefuness,persuasion in the message can play the vital role on the wider  acceptability to the users.To make a message widely accepted to the users,is highly depending on its appeal and emotion laden on it.

**The message or content, that is created properly, could be utilized in fulfilling or persuing any desired objectivity bitterly. Such achievement could be acquired in the form of wide  ‘popularity’, ‘publicity’ or sometime in the form of ability to   ‘onify’ the masses.Politicians do ever need, their wider ‘popularity’among the citizens of the country or state. They produce such messages with the application of proper languages,embedded by choosy strickening words, that can win the million’s heart at a time.Thus the politicians mostly, do able to grab their goals,by moulding  motivating a large  numbe of people. They deserve such unique competency  of throwing or delivering messages, to the  crowed , with  such ‘art  and style’, as required practically.

In the business field, where big corporates or other business enterprises all, are moving in a competitive sphere of business always , as to make their generated products or services could  profusely  be known to all or be accessible,to the major number of  consumers, through their floated advertisements, which carry unique messages  constituted deliberately. An advertisement ,that carries meassage what,is formed uniquely, that influences human psyche as well. Generally,  an ‘Ad message’, is specially designed or articulated,as it can  produce ‘stunt and ‘amazement’, in the mind of human being at the first step;initially, and soon after going through a few more lines of thatAd  message, cultivation within the user or inculcation of ‘Ad message’now and then goes on within that user , even each word is uttered ,which  embedded into the message,.Each word revolves throughout the mind of the consumer of that message. Each and every word of the ‘Ad message’, vibrates the ‘soul and mind’ of the consumer or user,by creating an indomitable emphasis within the user,who consumes it. Evolved indomitable emphasis, within the consumer,initiates an attitude of driving towards grabbing the desired product, for which, such ‘ad message’was  delivered deliberately.  It is all most truethat, while articulating an ‘Ad message’, a greater attention as well as special care was paid for this purpose, as to increase the effectivemess of the message Over stress and greater concentration,that was imposed in framing or designing  on an ‘Ad message’, as to strike   many more  consumers of such message as  well,  with a view to converting them , to be the valued customers of the intended products for which such Ad message was created for.(Contd)

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Mass Media ; Evading Responsibility To Our Society:

Mass media organizations all, have been considered as being the  ‘educator’ as well as the ‘path finder’or guide  of the society. Mass media can mould or motivate the socirty people in the right direction. In fact, still now the media organizations almost, can command such ‘respect and regard’ over the society. In our faster lifestyle,where ‘a hard nut to crack’ competition has  significantly been dominating our ‘thriving and prosperity’. Not only,we have been facing severe  troubles a lot, from such insurmountable competition prevailing,but also losing the ground as well as the guarantee for our  existenceas  well. In such cloudy sky of any profession or  business,where a trival scope has rarely been glittering that could be hopeful in such darkness ! Mass media, could act as  ‘lamp lighter’ to the needy  society people,as to support that how to go ahead in proper direction. Mass meda all,are-the ‘vigilant’ of the society, can impulse the society people by disseminating the different types of messages or contents  in diverse manner to its’ numerous audience, as to motivate them according to  the situation arisen  prevailing the society.

But,it is oftenly seen that the mass media, have widely been engaged in presenting the caterable contents to its users according to the sponsor’s desire or whim irrespective to its(contents) standard or conformity to the major common people’s standard of living. The contents almost, which are being disseminated by the mass media concerns, are almost one sided, irrelevant and even carrying vulgarity and indecency.Although, such matter of displeasure could probably be  unappreciable to the media organization also,and  have to concede the same silently, looking at the self interests overall...It is undenieable indeed that self-interests can’t be avoided. But to what extent, self interests would be elongated? In preserving self interests so  blindly,the mass media concerns all today, have tactfully been bypassing the minimum responsibility that is to be performed by thum for the sake of so many  aspired society people.As to increase their revenues by any means,the mass media have bowed down their heads all  to the alleged and opportunists sponsors.Contents of the media have considerably been going below the optimum standard as we need at least.Mass media  by and large,have been carin,g at a straw for the society people and itsdignity as well.!

 Development

Mass media today,have been seriously engaged in developing as well as strengthening the business boundaries and economy  of the sponsors all, who share a considerable amount of their increased profit as an revenue expanses by rendering a huge amount  advertisement to them. The economic growth of the sponsors all,are  neither undesireable nor objectionable practically,  as such economic upliftment or  enhancement of the  business organizations all, is always welcome to the society . Because  those all organizations  ,could  claim their significant contribution to the respective national economy definitely. Mass media organizations all, at  this situation, would require to develop optimistic contents very keenly and carefully for its users as if,the discontentment within  the sponsors, could be minimized by insulating their interests duly.Without humiliating sponsors’ interests, mass media might emphasize on the  healthier contents which could inspire so many illiterates and unwary rural users. Because everyone in the  rural society, is not so updated as well as cautious well,  as compared to the urban users.Mass media organizations all, should turn their views, particularly on this overlooked  area of every society of any nation or country.

Both in,  under-developed or developing countries,where a greater portion of the nation, can not attain the living standard so high as compared to the developed countries.But it is experienced that the contents in the serials,drama,films any other entertainment programs or in the other forms any, are presented particularly by the television as well as the  radio partially,have been reflecting the high standard lifestyle profusely, which do not match to the users’ life at all. Thus, a notional attitude generally be produced within the audience largely, and that is baseless and meaningless. An imbalancement naturally,has been prevailing in that  society  respect to the attainment of high standard of living In all respects,such backwarded major people of these two of  countries(developing and under-developed) usually,create complicacy within their family own as well as within the society, where they belong to. in achieving beyond reach standard of living. In different manners the presented contents as conducted  by the mass media, find a suitable place for  cultivation of such ‘over aspiration’which is not conforming to the capability of the aspirant within the audience of rural sector. The rural people, do take the fruits of ‘media cultivation’ aggrievedly.without any materialistic perception.

So, at the present situation, mass media organizations would require  humble care and attention to the great works for making  messages for the users  with a new mission and vision. ‘Filtered Content’, that has wider conformity to the average people’s life style as it could fit  to be  accepted as to suit their purposes overall.  Messages or contents should appear in mass media as the reflection of the major users life,works,culture and customs fashion heritage etc.- where they could find themselves in new window -but with an additional room for re-assessment or re-drive or any other measure for rectification-which  can shape or form a well being society of consciousness and self-control

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Mass media.should never be satisfied in rendering huge informations to the society only.Informations such rendered,should come to the average people of  the society as usableas and beneficial as well. Profound coverage in the form of- ‘news’,’views’, ‘story’ .’article’in print media- ‘serial’,’drama’,’discussion’’special programme’,both in radio and television-should come as useful  to those viewers who constitute a larger portion of media audiene indeed. They are living below the standard as compared to the developed society.